Issue: 31/03/2025

Ref: ARH_PCS_Intro_FI_ (First Issue)

POET CREATOR SOFTWARE

Ideation Example 1:
- Motorsport focused animation frame

Ideation sketch demonstrating brand aligned visual activations - with proposed display technology configured for multi-dimensional sensory engagement.

Introduction

ARH.design is an interdisciplinary practice delivering exceptional experiences of lighting and visual design.

Our custom works draw from multiple domains of lighting theory and media technology - producing visual compositions that embody project narrative and elevate experiential resonance.

Based in Berlin and operating globally (with strong presence in the UK and US), our design team have a record of collaboration with brands including Dior, Tasaki, Burberry, DreamWorks Universal, ABB Robotics, Pace Gallery, Harrods, Dorchester Collection, The Arts Club and others.

ARH.design has been privileged to provide multiple design and installation services in collaboration with LVMH.

Ideation Example 2:
- Chronograph focused animation frame

Proposal

Specialising in elegant, event focused activations and spatial design interventions - our practice channels the expansive potential of light as a medium for storytelling and crafted ethereal experience.

Inspired by the homecoming of TAG Heuer as Official Timekeeper of Formula 1 in 2025, ARH.design would like to present our custom services and vision for collaboration across the racing season.

TAG Heuer embodies a unification of precision engineering and timekeeping intrinsic to Formula 1. ARH.design propose a spatial presence that echoes this sentiment, encapsulated by a stunning collection of timepieces, across the event landscape.

We would be thrilled for the opportunity to understand any requirements you may have, and present our captivating solutions.

Project Examples

Delivering a comprehensive design and implementation service, our project experience encompasses a diversity of environments across the international architecture, arts and culture sector.

Please find presented a brief view of select projects and please feel free enquire for further information on our portfolio, scope of service, design process and technologies.

Project Examples

Delivering a comprehensive design and implementation service, our project experience encompasses a diversity of environments across the international architecture, arts and culture sector.

Please find presented a brief view of select projects and please feel free enquire for further information on our portfolio, scope of service, design process and technologies.

Previous Work:
- Dior x Hajime Sorayama, London

Photography: Jim Fenwick
Lighting Production: Light Electric
Lead Designer: ARH.design

Dynamic activations and atmospheric illuminations stage the central art piece to this celebratory collection launch at Dior’s flagship boutique in London.

The spatial lighting design took inspiration from the collection's iridescent colourway, creating a complimentary and unifying display environment.

Previous Work:
- Kyubi at The Arts Club, London

Photography: Jim Fenwick
Lighting Production: Light Electric
Lead Designer: ARH.design

A curated interior and exterior light installation welcomes and guides guests to their table over a week long celebration marking the opening of ‘Kyubi’ at London’s prestigious venue The Arts Club.

Previous Work:
- Dior Flagship, London

Visual Animation: Dior
Photography: Jim Fenwick
Production: Light Electric
Lead Designer: ARH.design

The façade of Dior’s London flagship tells the story of this winter collection with illuminating seasonal animations.

Detailed treatment of the structure and technical precision characterise the implementation of this stunning visual.

Previous Work:
- ABB Robotics, UK

Photography: Jim Fenwick
Lighting Production: Light Electric
Contributing Designer: ARH.design

Industry leading technologies and novel design techniques are harnessed to captivating effect during the research and development of pioneering explorations in lighting production.

Thank you

ARH.design would be more than happy to answer any questions you might have about our practice and scope of service.

With a great deal of excitement for TAG Heuer's homecoming to Formula 1, we would be thrilled to offer our assistance with spatial lighting design and light driven brand activations across any upcoming events.

Our practice remains inspred by the exciting campaign and release of beautiful timepieces marking the brand's return to Formula 1. If you would like to hear more about our ideas, please reach us via the contact information provided below.

With much admiration and many congratulations - ARH.design

Web https://arh.design/

Tel +49 (0) 176 6865 7379
Email desk@arh.design
LinkedIn

Tel +49 (0) 176 6865 7379
Email desk@arh.design
LinkedIn